Liushi Battery — Building Digital Growth from Zero
Digital Marketing & Growth Lead for Indonesia market entry, responsible for building digital channels, paid ads, tracking systems, and early sales strategy.
Context & Challenge
Liushi Battery entered the Indonesian market without existing digital presence, marketing system, or structured sales funnel. The challenge was to build everything from scratch while simultaneously validating the local market.
Role & Scope
My Responsibilities:
Built all digital channels from zero (TikTok, Instagram, Facebook)
Created and executed paid ads strategy (Meta Ads & Google Ads)
Implemented tracking systems (Meta Pixel, GTM, conversion tracking)
Took over sales strategy after sales role became vacant
Conducted market research and audience validation for Indonesia
"End-to-end digital growth system built from scratch."
Key Achievements
Grew social media accounts from 0 to 1,000+ followers
Generated 100,000+ views and 10,000+ engagements
Built complete ads tracking system from scratch
Supported brand market entry with real audience and lead data
Educational and trust-based content for battery & energy products
Cross-platform content strategy (TikTok ↔ Meta mirroring)
Funnel-based paid ads approach (Awareness → Leads)
Ads optimization aligned with real sales feedback
Strategy Highlights
"This project demonstrates my ability to build digital growth systems from zero, work across marketing and sales functions, and adapt quickly in early-stage business environments."